There’s a lot of snack options for movie watching these days, especially now that we’re watching from the couch. But if ever there were a true Hollywood romance for movie munching, it would be the OG cinema snack - Orville Redenbacher Popcorn. They’re just better together and we proved it.
Alongside the experiment we built out billboards to look like movie theatre marquees that changed from day to night. Movie titles missing the letters O-R-V-I-L-L-E filled in after dark, as a reminder that movies really are better with popcorn.
