In a market that values rich romanticized histories, how does a new gin compete? You make up a history. And then you make up two more. And when that’s all said and done, you might as well mash those up. The richer, the better, right?
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We continued to weave our somewhat unbelievable histories on social with multiple accounts and websites for curious fact checkers that might not believe us. Faking a storied past requires many layers of lies, and we really committed.