A partnership with Live Nation provided an exciting opportunity for Chateau Ste. Michelle to introduce itself to a younger crowd with a meaningful message that encouraged them to be in the moment. With the help of an incredible illustrator this work made a splash during festival season across the country. The real challenge was creating print piece that would look good across 70+ different placements and sizes, the concert crowd concept allowed for flexible design that never had to compromise! That’s the kind of creative problem solving I love.